B2B SALES & CHANNEL LEADERSHIP

B2B Sales, Channel Strategy and AI for Partner-Led Growth

Practical ideas on building stronger sales organizations, managing partner channels and using technology with commercial discipline.

Explore Insights About Ercan

Expertise

Where experience meets execution

B2B Sales

Field-tested thinking on sales leadership, pipeline discipline, customer continuity and sustainable performance.

Channel & Partner Strategy

How to select, enable and manage partners beyond simple volume targets or broad partner lists.

CRM / PRM

Using systems, data quality and repeatable processes to make channel performance visible and manageable.

Latest Insights

Editorial thinking for sales and partner leaders

B2B channel partner recruitment and partner selection framework

Channel & Partnerships

How to Recruit the Right B2B Channel Partners

Recruit better B2B channel partners by evaluating technical capability, customer portfolio and commercial mindset before onboarding and growth planning.

23 August 2026 12 min read

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Real-world context

Experience shaped by complex B2B environments

17 years in sales leadership 8 B2B dealer organizations ~480 people across dealer networks ~80 strategic partnerships

About Ercan

A practitioner perspective on sales leadership

Ercan Yeşersin writes from 17 years of experience in B2B sales, channel sales, strategic partnerships and CRM-driven sales process management.